WHO ARE WE?
For Independent Producers
“This acquisition is the logical step forward in the development of our businesses, slaughtering completes our pork chain”, says Janin Boucher, co-owner of Groupe Cérès inc. “As independent swine producers, we understand the reality of Quebec’s producer entrepreneurs. They will be able to choose to do business with a company run by people who live in the same realities. This will undeniably promote proximity with our producers and personalize our relationship”.
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The Strength of the Alliance
“For producers like ourselves, keeping our independence is essential,” says Mario Côté, owner of Mario Côté Inc. “It was only natural that when the opportunity to have our own slaughterhouse presented itself, we would explore this opportunity. By joining forces with the three of us, we are building on a solid basis; we all have the necessary entrepreneurial skills for a project of this magnitude. The alliance makes us stronger and allows us to get the best out of each other.”
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The Next Generation
“We must ensure the future of our businesses,” says Jocelyn Bertrand, owner of Jocelyn Bertrand Inc., “our successors, like all independent producers in Quebec, must be able to rely on options that are adapted and designed to move forward and maintain the profitability of the businesses in the context of swine production in Quebec.”
Three Quebec-based companies worked together and created CBCo Alliance Inc.
Groupe Cérès Inc., Jocelyn Bertrand Inc. and Mario Côté Inc., three well-known companies in the Quebec swine industry have joined forces to acquire the former Slaughterhouse Les Cèdres, located in the municipality of the same name, 50 km away from downtown Montreal.
GROUPE CÉRÈS INC.
Founded in 2004 by Janin Boucher and Dan Bussières, two agronomists by profession, Groupe Cérès Inc. offers a complete range of services in all fields of activity related to swine production: genetics, nutrition, feed production, research, management, network production and slaughter. The head office is located in Lévis, Québec, where Groupe Cérès serves its customers in Quebec, Ontario, the Maritimes, and Western Canada. Today, Groupe Cérès employs close to 100 employees and custom breeders.
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MARIO CÔTÉ INC.
Mario Côté Inc. is a family business that was founded in 1980 in Quebec. After acquiring other hog farms and joining forces with several farmers, Groupe Mario Côté now controls through various partnerships, nearly 10% of Quebec’s swine production. Grain cultivation, feed production, transportation, genetics, breeding, slaughtering, processing and finally building construction now allows the complete integration of the swine industry within the Group. Groupe Mario Côté is now more than 200 farms, thousands of acres of land, meat processing plants, feed mills, truck fleets and several hundred employees.
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JOCELYN BERTRAND INC.
Jocelyn Bertrand, agronomist by formation, founded Jocelyn Bertrand Inc. in the 1980s. Today, this prosperous company owns thousands of acres of field crops land as well as several hog farms. The company also has its own mills. It is now the entire Bertrand family that is putting its hand to the wheel and ensuring the future of this family business.
Mission
Strong of the alliance of three successful companies, CBCo offers to independent swine producers a slaughter option that is adaptable to their reality, thought out and implemented by producer for producer, thus offering a personalized service and an enviable proximity all while promoting animal welfare and respect for the environment.
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Vision
CBCo Alliance will be a supplier of specialized cuts of premium quality pork, all while maintaining its efficiency due to a rigorous management which has made it stand out for the excellence of its primary cut products on the local and international markets.
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VALUES
Excellence. Action. Well-Being.
Excellence is reflected in our products, but also in our procedures and know-how. It is thanks to people of action who put ideas into action that the company develops and makes that vision happen. The well-being of animals and of our dedicated employees is a daily priority. These values are reflected in every decision we make.
